When was the last time you purchased something without looking at reviews first? Chances are, you can’t remember! People want to be sure that they’re getting their money’s worth before buying anything, and reviews are one of the best ways to do that. Reviews are essential for building trust and credibility in any online business.
That’s why displaying WooCommerce product reviews on your store is the perfect way to drive conversions and make more sales. Not only do reviews reassure customers that they’re making a good purchase, but they also help establish trust and credibility for your store. Reviews strongly influence online shoppers’ decisions and are a key feature of any successful online store.
In the following, we’ll explore two ways to show WooCommerce product reviews on your store. Let’s get started!
Why should you display product reviews across your website?
Many eCommerce store owners assume their customer base is attracted solely based on the product images, descriptions, and pricing. What often goes underestimated, though, is the impact reviews can have on potential buyers. According to research by Bright Local, 77% of shoppers “always” or “regularly” read reviews when browsing for local businesses. Not only that, but 52% of travelers say they would never book a hotel if it lacked reviews.
Why is this the case? Very simply, consumers need social proof before they’re willing to give up hard-earned cash. Customer reviews are a simple and effective way to provide that social proof. Collecting more customer reviews is crucial for building trust, enhancing your reputation, and increasing sales, as a higher volume of feedback strongly influences purchase decisions.
You should also be aware of a few more benefits, like:
Improved rankings
Google likes to show “rich snippets” in its search engine results pages (SERPs), and one thing that can trigger a rich snippet is product reviews. Reviews not only help your products appear more prominently in search engines and Google searches, but also increase your store’s organic traffic if you display reviews on your site in the right way. Additionally, customer reviews often contain long tail keywords, which can further improve your store’s SEO and attract targeted traffic.
Improved products
When you continually sort through customer feedback in order to display the best ones on your store, you’re able to see the bad reviews and negative reviews, too—and that’s a good thing. Why? Because it allows you to improve your products and make sure you’re satisfying customer needs.
Improved copy
The best copywriting highlights the value your customer base will get by buying your product. Collecting and displaying positive reviews allows you to see the main selling points of your product from the customer’s perspective, and can help improve your overall marketing.
When you make the decision to display reviews across your website, you give customers access to the social proof they desire. The instant gratification of seeing positive reviews helps improve the likelihood of conversion; it helps customers feel confident in their purchase and more likely to buy.
How can you display WooCommerce product reviews across your WooCommerce store?
If you’re interested in displaying reviews on your WooCommerce store, rest assured that the process is relatively straightforward. We’ll explore two main methods in this section. Both are effective, but your choice may depend on a) how tech-savvy you are, and b) how much time you have to spare. There are both free plugin options available on WordPress.org and a premium version with additional features, so you can choose the best fit for your needs when displaying reviews for WooCommerce.
Let’s take a look at how using a WooCommerce plugin can help enable reviews and streamline the process of collecting reviews.
Customer reviews for WooCommerce are essential for building trust and increasing sales, and the right plugin can help you gather and display reviews for WooCommerce stores efficiently.
Method 1: Manually display reviews using product review shortcodes
If you’re familiar with WordPress and WooCommerce stores, you’ll be aware of the function of shortcodes. These are small pieces of code that allow you to do various things, such as insert videos or add images.
WooCommerce reviews can be managed through the WordPress dashboard, specifically under the Products tab and Reviews tab in the settings panel. Here, you can enable, locate, and configure how reviews are displayed on your product pages.
If you know some coding, you might be aware of shortcodes to use for galleries, buttons, and other features. You can also create your own shortcode function for displaying WooCommerce product reviews.
The process will look something like this:
- Create a new file in your text editor in which you’ll define the functions of a new shortcode. The text editor looks like this:
- In this file, you need to specify the name of the shortcode and what it does.
- You also need to add some code that will allow your shortcode to pull in the reviews from WooCommerce. Reviews are stored as WordPress comments and can be imported or exported using a CSV file for easier management.
- It might look like the following shortcode (credit: Business Bloomer):
- Once you’ve created a shortcode that can place reviews in custom locations on your website, you’ll be able to place the code into the post or page you want to display them using the block editor. You can also customize the review form to collect specific feedback from customers. After updating your settings, remember to save changes in the settings panel to ensure your configuration is applied.
As you can see, this method is only really suitable for those who are comfortable coding and editing their own website. If you’re not confident in your abilities in this area, it might be worth exploring Method 2 below.
Method 2: Use a plugin to display reviews on WooCommerce
If you’d prefer not to delve into the world of coding, which is an understandable preference, all things considered, your best bet is to use a plugin.
Many WooCommerce plugins offer features such as review reminders and review requests to automate the process of collecting reviews from customers.
Plugins allow you to automatically pull reviews onto chosen pages across your site, according to your requirements, reducing the amount of manual work required. Many plugins also come with auto-updating features, so you have to worry far less about the upkeep of your site.
Though less customizable than coding your own website from scratch, most plugins are advanced enough to offer a range of display options and features. Plugins can display published reviews, verified reviews, and reviews from verified owners or verified customers to enhance trust. They also allow customers to leave reviews, leave multiple reviews, and use multiple criteria to provide detailed feedback. Display options often include photo reviews, a reviews summary bar, and an advanced review section for enhanced social proof. Plugins can help you collect all the reviews in one place, encourage customers to leave feedback, and reward them with a discount code. Many plugins are compatible with various ecommerce platforms and can help you reach more happy customers and online shoppers. Some plugins make it easy to set up these features in just a few clicks, and they can help your reviews appear in online reviews and on platforms like Google Shopping. As a store owner, you can manage reviews, respond to feedback, and use analytics to improve your WooCommerce reviews strategy.
Plenty of plugins are available to choose from when it comes to displaying reviews. The one you choose will come down to pricing, features, and of course, ratings. Let’s take a closer look at our most recommended product review plugin: WP Review Slider Pro.
Why you should try WP Review Slider Pro
Of all the plugins available for displaying customer reviews on your WooCommerce store, the WP Review Slider Pro plugin stands out as one of the best. This plugin makes it easy to showcase your reviews in an attractive and user-friendly slider on your storefront. WP Review Slider Pro offers both a free version and a premium version, with the premium version providing additional features such as advanced analytics, more customization options, and enhanced support.
If you’ve got reviews spread across multiple websites—say Facebook, Google, and your own store—the WP Review Slider Pro plugin can help consolidate them all in one place. In fact, this plugin has been designed to pull reviews from over 90 websites and show them on any page you’d like. It is also compatible with various ecommerce platforms, making it a versatile choice for different online stores.
For those who want the customized feel without sinking hours into development work, WP Review Slider Pro gives you the option of using pre-made templates or custom CSS. Beginners and coders alike will appreciate the ease of use and wide range of options this plugin provides.
And that’s not all. Because feedback is a crucial part of any store’s success, this plugin allows you to build in-store review forms to collect customer insights. Advanced features include support for photo reviews and integration with Google Shopping through schema markup, which can help boost your product visibility and credibility. The plugin also makes it easy for the store owner to manage and respond to reviews efficiently. You can then use the built-in analytics tools to track review activity and measure customer satisfaction over time.
If you’re looking for an easy way to manage and display your WooCommerce product reviews, WP Review Slider Pro is the plugin for you.
How to use WP Review Slider Pro
Sold on the plugin already? We don’t blame you! With WP Review Slider Pro, you can set up a user-friendly review form and send automated review reminders or review requests to your customers in just a few clicks. The plugin allows you to display published reviews, verified reviews, and reviews from verified owners or verified customers, helping to build trust and credibility.
Customers can easily leave reviews, leave multiple reviews for the same product, and use multiple criteria to provide detailed feedback. Display options include photo reviews, a reviews summary bar, and an advanced review section to showcase social proof and enhance your product pages.
WP Review Slider Pro helps you collect all the reviews in one place, encourage customers to leave feedback, and reward them with a discount code for their participation. Designed for the store owner, the plugin streamlines review management and helps you create more happy customers.
Let’s now explore how to use the different WP Review Slider Pro functions on your WooCommerce store.
Display reviews on any page of your site
With WP Review Slider Pro, you can pull reviews and display them on whichever page suits your needs best – whether that be your home page, product pages, in the reviews section, or within the reviews tab (or all of the above!) It’s as simple as following the in-app instructions.
Pull data from different review sites
The main function to get familiar with is the ability to pull data from different review sites. The more variety in your reviews, the better. This function gives you the power to consolidate all of your review data into one place on your store’s website, helping you collect all the reviews from different sources in one place.
The beauty of this plugin is that you can sort through all of the reviews from one convenient dashboard. Use filters to decide which sites you want to pull reviews from and then organize them by star rating or date. It’s almost too simple.
Use templates or design using CSS
Another great drawcard of WP Review Slider Pro is the wealth of templates it offers. Choose a template that best suits your website design—you can select a layout that focuses on star ratings only, include the profile pictures from your reviewers to add a personal touch, and create a separate review section on a checkout page with a set maximum number of reviews displayed. You can also add a reviews summary bar, display photo reviews for enhanced social proof, or create an advanced review section to boost credibility and trust.
If you’re feeling creative, you can also use the CSS editor to create a totally custom slider design on any of your HTML pages. This means that you can control absolutely everything about how your reviews are displayed.
Use forms and analytics tools to track feedback
A key benefit of WP Review Slider Pro is the ability to track customer feedback. Design a totally customized front-end form, using the review form to collect feedback based on multiple criteria, so customers can evaluate specific aspects of your products. Google reCAPTCHA helps to prevent spam along the way.
The built-in analytics tools make it easy for the store owner to track and manage review performance. Compare the satisfaction ratings of old reviews against new ones to see if you’re making progress, and find out which products are being talked about the most online.
By making the most of these features in order to display reviews across the pages of your WooCommerce store, you’ll be well on your way to boosting customer confidence and gathering valuable feedback!
Conclusion
In today’s competitive digital landscape, it’s more crucial than ever to make yourself stand out—and what better way to do that than by showcasing customer reviews on your WooCommerce store? Reviews hold all the you need to show off your product ratings in the best possible light.
Not only do reviews confirm your value and credibility to potential customers, they also point you in the right direction for making improvements and keeping your store updated.
WP Review Slider Pro is the perfect plugin for displaying WooCommerce product reviews in an attractive and easy-to-use format. While you can skip the plugin altogether and use shortcodes instead, this method is far more time-consuming (not to mention complicated). Plugins are the best way to ensure smooth sailing.
We love WP Review Slider Pro for its vast array of functions and its ability to pull reviews from over 90 websites. It’s hard to find a plugin so straightforward and, at the same time, so customizable. So seize the opportunity and make the most of WP Review Slider Pro’s features and tutorials. If the plugin’s ease of use doesn’t make a believer out of you, your conversion rate will!
