If you want to build trust in your site and boost conversions, social proof may be the most powerful tool in your marketing arsenal. Social proof taps into the basic human instinct to follow the actions of others. Studies have found that 63% of consumers are more likely to make a purchase from a site with product ratings and reviews. Not only that – consumers are likely to spend 31% more than businesses with “excellent” reviews.
In this post, we’re going to show you exactly how you can use social proof on your WordPress website using the best social proof plugins available online. They are designed to leverage social proof to engage your users, which is why they are sometimes called FOMO plugins (fear of missing out plugins). Social proof notifications can show your customers how many people are choosing your products and enjoying them, which will spur them into taking action.
With just a few short steps, you’ll be able to improve your conversion rate and visitor counts using testimonials and reviews.
What Is Social Proof, And Why Should You Display It On Your Site? What Are Its Benefits?
Social proof is a term that dates back to 1984, from the book Influence by Robert Cialdini. It’s sometimes referred to as informational social influence and ties into the idea of the psychological phenomenon that people will naturally copy the actions and opinions of others. Marketers tap into social proof by making reviews and testimonials available on their sites. If many people buy an item and like it, you feel far more confident about buying it yourself because it seems like a great decision (and a socially acceptable one!).
Any positive comments about you, your business, or your product are seen as social proof. The presence of social proof on your WordPress site will make the business seem more trustworthy because social proof comes from customers. If they leave positive reviews, it’s an indication that the overall customer journey was satisfactory for them, which is why their voices carry more weight than branded messages in paid advertising.
Social proof can increase conversions, reduce cart abandonment and improve customer satisfaction by making customers feel good about their purchasing decisions. It goes a long way toward convincing customers that your products are worth buying and that they meet the needs of many other customers similar to you. You can leverage social proof in a number of different ways, from displaying testimonials from your customers on your home page, putting customer photos on the home page, showing real-time sales, or displaying positive social media comments on your product landing pages. The easiest and most effective way to use social proof is to showcase product reviews on your website using a simple social proof plugin.
Which Are The Top WordPress Social Proof Plugins?
If you own an e-commerce site or have used WordPress websites in the past, you are probably already familiar with WordPress plugins like WooCommerce. These WordPress social proof plugins work in the same way to boost sales and improve conversion rates. We’ve compiled a list of the best social proof plugins for WordPress, taking both free versions as well as premium versions into account.
WP Review Slider Pro is a comprehensive social proof plugin for WordPress websites. You can use this tool to pull reviews from over 90 sites. WP Review Slider Pro will also enable you to create custom forms for your site to get even more reviews from your customers, and you can fully customize the way reviews appear on your site.
WP Review Slider Pro does more than just show off your testimonials. It comes with powerful built-in analytics so that you can better understand your customers’ activities and gain insights into website visitors.
There are a few additional nifty features and functions that really make WP Review Slider Pro stand out as a WordPress social proof plugin. For one thing, it auto-updates to ensure that you only showcase the most recent and relevant testimonials and reviews. Keeping the same reviews on your site year after year doesn’t build trust; it may, in fact, do the opposite.
We also love the use of popups and slide-outs. Instead of sticking your testimonials on the page as text, WP Review Slider Pro lets you display reviews and testimonials as popups or slides anywhere on your site using either pre-built templates or custom CSS.
The analytics functionality is very helpful too. WP Review Slider Pro will analyze the data gathered from user activities and from reviews over time and present the information in either a graph or chart format. This enables you to identify interesting customer trends and serve their needs better.
You can also leverage this information when you build custom review forms for your site. It comes complete with Google reCAPTCHA and advanced form logic so that you can easily create forms that capture new reviews when you need to.
Smash Balloon is a social proof plugin focused on social media platforms like Instagram, Twitter, and others. It’s fairly easy to set up your feeds in WordPress, even without coding knowledge. Smash Balloon comes with Gutenberg Editor support and can be customized quite quickly, which is great for WordPress website owners that don’t have the support of developers. Smash Balloon auto-inherits styles from your theme, but you can change styling and layouts whenever you’d like.
Smash Balloon is a good WordPress social proof plugin if you have a very active and positive social media community backing you, but it doesn’t come cheap. The all-access bundle is priced at $299 per annum. There have been some issues reported regarding the plugin, either not working properly or failing altogether after long-term use. Hopefully, the developers will address these problems shortly, as it is an otherwise very useful tool to build trust and increase sales on your site.
TrustPulse is one of those FOMO plugins that really taps into customers’ fear of missing out. You can showcase notifications and popups on your website about recent purchases, signups, and customer behaviors on your site. It’s great for eCommerce stores that want to increase sales. There are some limitations, though. TrustPulse isn’t a WordPress social proof plugin in the strictest sense of the word because it doesn’t provide reviews or feedback from customers. Instead, it creates a sense that there is a lot of activity going on, fuelling the fear of missing out so that your users are motivated to convert. Nonetheless, if you have a lot of customer activity on your site or are a vibrant eCommerce brand, with reviews already in place through another social proof plugin, this is an excellent tool for boosting revenue.
Customer Reviews for WooCommerce comes with features that include automated or manual review reminder emails, importing and exporting options for your reviews, and options like ratings, images, voting, and filtering.
It’s an easy plugin to install and use, but it’s not the most sophisticated on the market. There have also been a few negative reviews, particularly pertaining to a lack of customer support, and the paid version will set you back $49.99. However, if you have a solid email marketing base and want a quick and simple tool to generate and leverage social proof for your ecommerce store, this is a good plugin to use.
We weren’t sure about putting WP Customer Reviews on this list because it’s not a great choice for international, non-English-speaking sites, and according to online reviews, it’s not that easy to use. However, if you operate a service business and want to leverage social proof for your WordPress site, this is a good option.
WP Customer Reviews is the ideal social proof plugin if you are looking for reviews similar to Google Places or Google Local Search. You can set up a specific page on your WordPress websites or blogs to receive testimonials or where customers can leave a review. Submissions are moderated, which gives you some control over which reviews become visible.
Shared Counts is a straightforward plugin for WordPress, but just like TrustPulse, it’s not a typical social proof plugin. Shared Counts essentially lets you display your post’s or page’s share count on social media.
If you run a blog that gets shared often, this is an easy form of social proof that shows how popular your content is, which can attract sponsors to your site. Your readers will be able to share content with the click of a button.
Shared Counts covers most of the popular social media services, including Facebook, Twitter, and LinkedIn.
This does limit Shared Counts to one type of social proof: shares. If you have a new site with fewer content shares, or if your content isn’t typically shared by users, it won’t be the best tool for the job.
OptinMonster is less of a WordPress social proof plugin and more of a lead-gen tool. It uses popups and signup forms to increase your email marketing list, although it can be used for social proof as well. It does this by using popups to highlight details, like the number of subscribers.
The tool comes with several options, including regular-sized popups, full-screen popups, inline campaigns, and slide-ins, as well as customizable templates so you can have even more control. You can use countdown times and spin-the-wheel engagement tools to create a sense of FOMO on your site as well.
On the downside, it has many negative reviews, and we never love it with a free plugin that asks for your credit details upfront.
Thrive Ovation is a social proof plugin for WordPress that focuses on testimonials, making it a good option for business-to-business WordPress sites. You can convert comments into testimonials with a single click, and Thrive will capture the name and photo of the person who left the comment. You can integrate with some social media sites, mainly Facebook and Twitter.
You can also use Thrive Ovation to create a landing page where you can collect testimonials using a simple online form, and it sends emails to your base asking them to create a testimonial.
However, it will set you back $39 plus annual fees if you want to continue receiving support after a year of use.
The Best Social Proof Plugin (Our Verdict)
There are dozens of excellent WordPress social proof plugins on the market, and you’ll definitely find one that meets your needs. However, if you are looking for a good all-rounder, we can highly recommend WP Review Slider Pro. It not only has the most comprehensive features, but it’s easy to use, comes with great customer support, and offers the most value for money at just $29 per annum.
Here are just a few of the social proof display options you can use with WP Review Slider Pro:
You can display reviews with a header, search box, sort options, quick tags, and pagination so that users can scroll through reviews and testimonials.
This is perfect for hoteliers and B&Bs. Download reviews from VRBO and Airbnb and display them together or separately for multiple properties.
Advanced Slider Options
The advanced slider comes with even more customization options, including different pagination options.
Badges and forms
Add badges and forms to your site to generate even more reviews.
Will WP Review Slider Pro work for your business? We’ve gathered some social proof to back up our opinion:
“Wow, this thing really works! I’m really happy with this plugin. It’s doing exactly what it is supposed to do. I even needed a little bit of help and got it quickly. Highly recommend!” – Andrea Barnes, Websites San Diego.
“Recommend! The WP Review Slider Pro plugin works great and is very easy for a novice like me to set up. I’d highly recommend it!” Fred Porter, Porter Real Estate
WordPress social proof plugins can take your website (and sales) to new heights. A simple plugin like WP Review Slider Pro will do the hard work for you by gathering and displaying positive comments about your products and services in an attractive way, generating conversions and providing new insights into your customers from the start.
Download WP Review Slider Pro and harness the power of social proof for your business today.
“Best Review Plugin I’ve used yet! It’s inexpensive, easy to implement, and reasonably flexible. It can load reviews from multiple sources such as Google, Facebook, Trip Advisor, Yelp, etc.” Rooksads, Rooks Agency